Shift Content Mix to Carousels and Reels
The current static-image-heavy strategy is producing a 0.45% posts ER, exactly matching the static image benchmark of 0.45% — meaning performance is being left on the table.
Details
Carousels average 0.55% ER and Reels average 0.52% ER industry-wide, and since Yoga | Therapy | Influencer is under 50K followers (22,536), Reels specifically get higher reach at this size, so these formats should be prioritized to push past the current 0.41% overall ER.
