Prioritize Carousels And Reels
Test carousels and Reels across the next 20 Instagram posts because their benchmark engagement rates are 0.55% and 0.52%, respectively, compared with 0.45% for static images; the current ER is 0.37%.
Details
Track each format separately and retain the formats that move post-level ER toward the 0.5%-1% macro benchmark.
