Nikhil Balan's InstagramEngagement

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the_red__light
Nikhil Balan

@the_red__light · 177.1K followers

0.00%

Top 20% of creators your size

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$393-$655 per post

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LowAverageGoodExcellent
2.7K
Median Likes
78
Median Comments
22
Posts Analyzed
$393 – $655per sponsored post

Based on 177.1K followers · 1.57% engagement

Next step

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Snippet can use this instagram result for @the_red__light to find brands, write emails, and help you close deals.

Your post rate

$393-$655

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @the_red__light's $393-$655 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @the_red__light's instagram audience is a fit and ask for $393-$655 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Prioritize the Highest-ER Reels

Nikhil Balan's Reels ER is 25.02%, compared with 1.58% for posts and the 0.52% industry benchmark for Reels.

Details

Make Reels the primary discovery format, then adapt the strongest hooks from the 22 analyzed posts into recurring short-form series.

Move 02

Turn Viewers Into Commenters

The median post has 2,710 likes but only 78 comments, reflected in a 205.1:1 like-to-comment ratio.

Details

Add one specific question or forced-choice prompt to every Reel caption and end the video with the same prompt to create a clear reason to comment.

Move 03

Build On the Strong Baseline

At 177,065 followers, the 1.57% engagement rate sits within the 1-2% mid-tier benchmark and is rated good for the follower bracket.

Details

Keep the formats producing the 25.02% Reels ER while testing stronger comment-focused calls to action rather than relying only on likes.

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Nikhil Balan's Instagram Engagement Rate: 1.57%