Shift Content Mix Toward Reels
The Reels ER of 3.43% is more than 3x the Posts ER of 1.03%, and industry data shows accounts under 50K followers (Kelsie, Ramona & Yeti | Dog-Friendly Adventures is at 14,403) get higher reach on Reels.
Details
Reallocate at least 2-3 of the next 5 posts to Reels format to close the gap between the overall 1.2% ER and the 2.5-5% micro-tier benchmark.
