Shift Content Mix Toward Reels
The Postpartum Nurses' Reels ER (0.67%) outperforms the Posts ER (0.62%), and industry data shows Reels get higher reach for accounts under 50K followers like this account (9,292).
Details
Increasing Reels frequency relative to static posts will capitalize on this reach advantage and close the gap toward the nano-tier benchmark of 3.5-8% ER.
