Shift Content Mix Toward Reels
Payal Singla | Content Creator's Reels ER (369.32%) massively outperforms the static Posts ER (0.56%), and industry data confirms Reels get higher reach for accounts under 50K followers—the account sits at 44,990.
Details
Reallocating at least 60-70% of the weekly content calendar to Reels will capitalize on this gap and pull the overall 0.7% ER closer to the micro-tier benchmark of 2.5-5%.
