Shift Content Mix Toward Reels
The Reels ER sits at 7.36% versus a Posts ER of just 0.89% — an 8x gap.
Details
Since accounts under 50K followers (Shreya, Daksh & Takshay |Travel Creator| Bangalore is at 49,206) get higher reach on Reels per industry data, reallocating at least 60-70% of the content calendar to Reels will pull the blended ER closer to the 2.5-5% micro-tier benchmark.
