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@the_brandontodd · 96.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 96.3K followers · 0.27% engagement
Next step
Snippet can use this instagram result for @the_brandontodd to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @the_brandontodd's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @the_brandontodd's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The ER sits at 0.27%, far below the 2.5-5% average for micro creators (10K-100K followers) like the 96,269-follower account of Brandon D.
Details
Todd. Prioritize carousels and Reels, which post 0.55% and 0.52% average ER respectively versus 0.45% for static images, since the current format mix is underperforming even the lowest content-type benchmark.
A 14.1:1 like-to-comment ratio and median of just 10.5 comments per post signal weak conversation-driving content.
Details
Add explicit CTAs (polls, questions, 'comment your answer below') to captions on Reels, since Reels get higher reach for accounts under 50K followers and could pull in viewers beyond the current base to boost comment volume.
With an estimated brand deal value of only $60-$250 per post against a possible $10-25 per 1,000 followers baseline (which would suggest $962-$2,406 for the 96,269 followers of Brandon D.
Details
Todd), the low 0.27% ER is likely suppressing rates since 73% of brands prioritize engagement rate over follower count. Publishing a clear rate card can help close deals 40% faster while working on lifting ER toward the 2.5-5% micro-tier benchmark to justify higher pricing.
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