Close the Engagement Rate Gap
The current ER of 0.62-0.63% sits well below the 1-2% mid-tier benchmark for accounts in the 100K-1M range, putting Priya | Pscyhology | Dating | Relationship at the low end of 'average' for this bracket.
Details
Focus on closing this gap toward at least 1% by testing posting times and CTAs, since 73% of brands prioritize engagement rate over follower count when evaluating deals.
