Prioritize Reels for Reach Growth
At 20,230 followers, The Kashmiri Kitchen by Sheeba Shah is under the 50K threshold where Reels get higher reach according to platform benchmarks, yet Reels only average 0.52% ER industry-wide vs carousels at 0.55%.
Details
A 3-week sprint of 3-4 Reels per week showcasing Kashmiri cooking techniques can capture this reach advantage while the current posts ER of 3.47% already outperforms the format benchmark by 6x+.
