Shift Post Mix Toward Carousels
The Posts ER is 3.79% versus the Reels ER of 2.85%, confirming that static and carousel formats are outperforming video for the audience right now.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, so prioritizing multi-image carousel posts over Reels in the content calendar is a data-backed move. Aim to make at least 60% of the next 10 posts carousels, using sequential outfit storytelling or 'get the look' breakdowns to maximize swipe-through behavior.
