Prioritize Reels for Reach
Brianna B | NJ INFLUENCER has 41,671 followers, placing the account just under the 50K threshold where Reels get amplified reach, yet the current ER of 0.74-0.76% sits far below the micro-tier benchmark of 2.5-5%.
Details
Shifting more of the content mix toward Reels, which benchmark at 0.52% ER versus 0.45% for static images, will help close that gap and capture the reach boost available to sub-50K accounts.
