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@thatjohnmay · 98.1K followers
Average for creators your size
Based on 98.1K followers · 0.79% engagement
Next step
Snippet can use this instagram result for @thatjohnmay to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @thatjohnmay's $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thatjohnmay's instagram audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Feed Posts ER (0.85%) outperforms Reels ER (0.68%), so shifting more content weight toward carousels and static posts should lift overall engagement above the current blended 0.79% ER.
Details
This also aligns with the fact that at 98,054 followers John May is past the sub-50K threshold where Reels typically get a reach boost, so static/carousel formats are a better fit for the audience size.
The like/comment ratio is 13.9:1 with a median of only 46 comments against 731 median likes, showing comments are the weakest engagement lever.
Details
Add explicit prompts (polls, questions, 'comment your answer below') to push that ratio down and close the gap toward the overall 0.79% ER, since comments carry more algorithmic weight than passive likes.
The 0.79% ER sits well below the 2.5-5% average for micro-tier accounts (10K-100K), signaling room to grow engagement before follower count.
Details
Since 73% of brands prioritize ER over follower count when evaluating deals, focus content tests on the best-performing format (Posts at 0.85% ER) for the next 10-15 posts and track whether median likes (731) and comments (46) trend upward before scaling posting frequency.
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