Powered by Snippet
@thatjohnmay · 97.8K followers
Average for creators your size
Based on 97.8K followers · 0.79% engagement
Next step
Snippet can use this instagram result for @thatjohnmay to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @thatjohnmay's $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thatjohnmay's instagram audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER of 1.49% is nearly double the Posts ER of 0.75%, and it outperforms the industry Reels benchmark of 0.52% by almost 3x.
Details
Shifting the content mix toward more Reels will capitalize on this format's clear advantage for the account, especially since Reels also command a 20-40% rate premium per the benchmark data.
The like/comment ratio of 13.6:1 (729 median likes vs.
Details
just 46 median comments) shows comments are underleveraged relative to likes. Adding explicit questions or polls in captions can push comment volume up, since 73% of brands prioritize engagement rate over follower count when evaluating creators like John May.
At 0.79% overall ER, the account is well below the 2.5-5% average for the micro tier (10K-100K), despite having 97,780 followers near the top of that bracket.
Details
Publishing a rate card can close deals 40% faster while engagement is improved, and testing carousels (industry benchmark 0.55% ER) alongside Reels can diversify the path toward tier-average performance.
Free · No sign-up needed
Get a free analysis like John May's: engagement rate, brand deal value estimate, and personalized tips.
Analyze your Instagram