Double Down on Reels Immediately
Vagmita Singh's Reels are generating a 104.56% engagement rate compared to only 5.99% on posts, meaning Reels are dramatically outperforming static and carousel content.
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Shifting at least 70% of the weekly publishing schedule to Reels will capitalize on this gap. Given that industry benchmarks place the average Reels ER at just 0.52%, the 104.56% represents a massive competitive advantage that is currently underleveraged.
