Sophie Pavlovska's InstagramEngagement

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thatgirlsophy
Sophie Pavlovska

@thatgirlsophy · 314.5K followers

0.00%

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LowAverageGoodExcellent
4.0K
Median Likes
28
Median Comments
21
Posts Analyzed
$1K$5Kper sponsored post

Based on 314.5K followers · 1.28% engagement

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First message

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Double Down on Static and Carousel Posts

Sophie Pavlovska's feed posts are pulling a 1.35% ER, which sits at the top of the mid-tier benchmark range (1-2% for 100K-1M accounts) and far outperforms the Reels ER of 0.34%.

Details

Since the Reels are underperforming even the industry Reels benchmark (0.52%), shifting more of the content calendar toward carousels and static images will leverage existing audience resonance.

Move 02

Fix the Reels Underperformance Gap

At 0.34% ER, the Reels are running at roughly a third of the Posts ER (1.35%) and below the industry Reels benchmark of 0.52%.

Details

An audit of the last 5-10 Reels for hook strength in the first 3 seconds and posting time is recommended, since at 314,470 followers the account is past the sub-50K threshold where Reels reach advantage is strongest — meaning the Reels strategy needs a content overhaul, not just volume.

Move 03

Drive Comments to Close the Like/Comment Gap

The like/comment ratio of 163.4:1 (3,986 median likes vs.

Details

only 28 median comments) shows followers are passively liking but not engaging in comments, which drags the overall 1.28% ER down relative to the 1-2% mid-tier benchmark. Adding direct questions or polls in captions and pinning a reply to the post can spark comment threads, since comments carry more weight in ER calculations than likes alone.

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Sophie Pavlovska's Instagram Engagement Rate: 1.28%