Double Down on Static and Carousel Posts
Sophie Pavlovska's feed posts are pulling a 1.35% ER, which sits at the top of the mid-tier benchmark range (1-2% for 100K-1M accounts) and far outperforms the Reels ER of 0.34%.
Details
Since the Reels are underperforming even the industry Reels benchmark (0.52%), shifting more of the content calendar toward carousels and static images will leverage existing audience resonance.
