Prioritize Carousels Over Reels
Aashna Gurav's Reels ER (0.73%) trails the static/carousel Posts ER (0.92%), and industry data shows carousels average 0.55% ER vs Reels at 0.52% — meaning the audience already responds better to carousel-style content.
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Shifting the content mix toward more carousels will capitalize on this format's natural strength for the account.
