Shift Content Mix Toward Reels
Kritika Khurana's Reels ER sits at 4.85% versus 1.65% for static/carousel posts — nearly 3x higher performance.
Details
Since macro-tier accounts average only 0.5-1% ER industry-wide, doubling Reels output per week will compound this existing edge and pull the blended ER higher than the current 1.71%.
