Shift Content Mix Toward Carousels
The Posts ER (0.4%) already outperforms the Reels ER (0.25%), and industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Given that 23 analyzed posts show Reels underperforming the account average, reallocating more content budget to carousel-style posts can help close the gap toward the 1-2% mid-tier benchmark.
