Make Reels the Primary Format
The Instagram account for TGL has 558282 followers, but overall engagement is 0.08%; Reels perform at 1.02% ER versus 0.07% for posts.
Details
Prioritize golf-tip Reels with a clear first-frame promise, then compare each Reel against the 0.07% post baseline and the 1-2% mid-tier benchmark.
