Double Down on Reels Production
The Reels ER for Marc Cleroux sits at an exceptional 31.99% compared to just 0.3% for standard Posts — a gap far beyond the industry Reels benchmark of 0.52%.
Details
The content calendar should prioritize Reels (aim for 4-5 per week) since this format is clearly what the audience of 93,914 followers responds to, and resources should be reallocated away from static posts that are dragging the overall ER to 0.28%, well below the 2.5-5% micro-tier average.
