Shift Content Mix Toward Reels
The Reels ER sits at 20.69% versus just 5.74% for static posts — a massive gap that shows the audience of 70,302 followers responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K and command a 20-40% rate premium from brands, increasing the Reels-to-post ratio should be the top priority.
