Shift Weight from Reels to Feed Posts
The Reels ER sits at just 0.22%, well below the industry Reels benchmark of 0.52% and even below the static image benchmark of 0.45%, while the Posts ER of 1.04% outperforms all format benchmarks (Carousels 0.55%, Reels 0.52%, Static 0.45%).
Details
Reallocating more of the content calendar toward carousels and static posts will better resonate with the 89,622 followers than Reels currently do.
