Double Down on Static/Carousel Posts
The Posts ER is 6.12% versus just 0.71% for Reels — a massive 8.6x gap that also beats the industry Carousel benchmark of 0.55% and Reels benchmark of 0.52% by a wide margin.
Details
Shift the content mix to prioritize static/carousel posts over Reels, since this format is clearly what the 98,939-follower audience responds to most.
