Turn Likes Into Conversations
The like/comment ratio is 47.1:1, well above the median of the 20 analyzed posts (7,902 likes vs.
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just 129.5 comments), meaning the audience is passively scrolling instead of engaging in-thread. Adding direct questions or polls in captions and pinning a reply to the first comment can spark threads — even a modest lift in comments will move the ER (currently 1.73%) higher within the mid-tier benchmark range of 1-2%.
