Shift Content Mix Toward Reels
The Reels ER of 65.3% massively outperforms the Posts ER of 0.75%, a gap far beyond the industry benchmark where Reels (0.52%) and static images (0.45%) are close.
Details
Reallocate the posting cadence to prioritize Reels over static content to capitalize on this format's outsized performance on Shefali Kumar's account specifically.
