Shift Format Mix to Carousels and Reels
The account's posts ER of 0.45% aligns almost exactly with the static image benchmark of 0.45%, suggesting a heavy reliance on single-image posts.
Details
Carousels average 0.55% ER and Reels 0.52% industry-wide, and since Samantha ✨ is under the 50K follower mark (38,006 followers), Reels specifically get a reach boost at this size. Testing 2-3 Reels and 2-3 carousels per week may help ER climb toward those benchmarks.
