Shift Content Mix Toward Reels
The Reels ER of 297.95% dwarfs the Posts ER of 10.94% and obliterates the industry Reels benchmark of 0.52%, showing the audience responds far more to video than static/carousel content.
Details
Since Reels also get higher reach for accounts under 50K followers (Tarvinderpal Singh Reen is at 23,270), increasing Reels frequency relative to static posts should compound the already excellent 11.37% overall ER.
