Shift Content Mix Toward Reels
Reels ER sits at 89.92% versus 8.79% for standard posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Increasing Reels frequency relative to static/carousel content will capitalize on this format advantage and push the overall account ER (currently 8.77%, already 4-8x the mid-tier benchmark of 1-2%) even higher.
