Shift Content Mix Toward Reels
The Reels ER of 17.18% dwarfs the Posts ER of 2.83%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — Taylor Young is at 18,759.
Details
Aim to make Reels 60-70% of the weekly output instead of static posts to pull the blended ER above the current 2.95% average.
