Shift Weight Toward Carousels, Not Reels
The Reels ER (0.35%) is underperforming the Posts ER (0.52%) and trails the industry Reels benchmark of 0.52%.
Details
Since carousels benchmark highest industry-wide at 0.55% ER, π π π π π ππ πͺ should test replacing 2-3 Reels per week with multi-slide carousels to close the gap between the 0.5% overall ER and the micro-tier average of 2.5-5%.
