Shift Content Mix Toward Reels
Tasha + Cam | TheBanffBlog's Reels ER sits at 49.82%, dramatically outperforming the Posts ER of 0.6% and the industry Reels benchmark of 0.52%.
Details
Since the account is currently underperforming the micro-tier average ER of 2.5-5%, reallocating more of the content calendar to Reels (rather than static posts) could pull the overall ER closer to benchmark while also qualifying for the 20-40% rate premium Reels command in brand deals.
