Prioritize Posts Over Reels Now
Their Posts ER is 9.38% versus their Reels ER of just 1.24% — a 7x performance gap that signals their audience responds far more to static or carousel content than video.
Details
Given that industry benchmarks show carousels average 0.55% ER and they are achieving 9.38% on posts, they are massively outperforming the format average, so doubling down on posts is the highest-leverage move they can make today. Audit their last 21 posts, identify the top 5 by engagement, and reverse-engineer their format, caption length, and topic to build a repeatable posting template.
