Go All-In On Reels Now
Reels are generating an 11.11% engagement rate compared to the overall account ER of just 0.3% — that gap is the biggest opportunity.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and T A R A | Travel & Lifestyle Creator & Photographer is at 20,264, squarely in that sweet spot. The content calendar should be shifted to prioritize Reels as the primary format immediately, aiming for at least 3-4 Reels per week to compound that reach advantage.
