Shift Content Mix Toward Reels
The Reels ER of 217.84% dwarfs the Posts ER of 3.7%, showing the audience responds dramatically better to video content.
Details
Since accounts under 50K followers (Tapioca 🧋 is at 46,644) get higher reach on Reels per industry benchmarks, increasing Reels frequency relative to static posts should lift the overall 4.27% ER even further.
