Convert Likes Into Conversations
The 0.95% ER is strong within the 0.5-1% macro benchmark, but the 83.5:1 like/comment ratio and 124.5 median comments indicate an opportunity to convert more of the 11,207 median likes into discussion.
Details
Add one specific either/or question to every Instagram caption, pin it as the first comment, and track whether comments rise above 124.5 while likes remain near 11,207.
