Shift Posting Mix Toward Reels
Tanner's Reels ER (0.67%) outperforms the overall Posts ER (0.59%) and the benchmark Reels average (0.52%), showing the audience responds better to video.
Details
Since accounts under 50K followers get higher reach on Reels per industry benchmarks, increasing Reels frequency could help close the gap between the 0.46% overall ER and the nano-tier average of 3.5-8%.
