Shift Content Mix Toward Reels
Tanaya Gupta's Reels ER (1.53%) is 2.5x higher than the Posts ER (0.62%) and nearly 3x the industry Reels average of 0.52%.
Details
Since the overall ER of 0.61% sits well below the mid-tier benchmark of 1-2%, increasing Reels frequency relative to static/carousel content is the fastest lever to close that gap.
