Shift Feed Mix Toward Carousels
The current engagement rate of 0.32% sits well below the 1-2% mid-tier benchmark, and the like/comment ratio of 188.2:1 signals that audiences are passively scrolling rather than interacting.
Details
Carousels average a 0.55% ER per industry benchmarks — nearly double the current 0.31% posts ER — so replacing at least half of the static image posts with multi-slide carousels that include a direct question or poll on the final slide can mechanically force more swipe and comment actions.
