Shift Volume Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 7.6% ER vs.
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2.5% ER — while the industry benchmark for both formats sits below 0.55%. Since Reels only deliver higher reach advantages for accounts under 50K followers and Nate Taeveniti has 253,482 followers, the reach upside of Reels is diminished for this tier. An audit of the last 30 posts should lead to an increased share of static or carousel posts, which are already driving the 5.54% overall ER — well above the 1-2% mid-tier benchmark.
