Double Down on Static and Carousel Posts
The Posts ER of 1.83% is more than 3x the Reels ER of 0.57%, and it already beats the carousel benchmark of 0.55% and static image benchmark of 0.45%.
Details
Tisha Agrawal | Food & Lifestyle should shift the content mix toward more static/carousel posts per week while treating Reels as a secondary format until the drop-off is diagnosed.
