Replace Reels With Posts Content
sxmara's Reels are generating a 0.19% ER while Posts are delivering 11.6% — a 61x performance gap that makes Reels the weakest format by far.
Details
The content calendar should shift to prioritize the Posts format, which is dramatically outperforming the industry carousel benchmark of 0.55% and the account's own Reels output. An audit of the last 30 posts to identify the top 5 performing Posts by engagement will allow for the replication of their format, length, and topic to build a repeatable content template.
