Prioritize Carousels Over Reels
The post ER (2.43%) is significantly higher than the Reels ER (1.56%), a 0.87-point gap that shows the audience responds better to static/carousel content than video.
Details
Shifting the posting mix toward carousels is recommended — the industry benchmark shows carousels leading format performance at 0.55% baseline ER, and the data confirms this pattern for Sweta Paatil specifically.
