Prioritize Carousel-Led Content Tests
On Instagram, the Posts ER is 0.21% versus Reels ER of 0.06%, so convert planned Reel concepts into carousel versions and compare their ER before increasing Reel volume.
Details
Industry benchmarks are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images; measure every new format against the 0.21% Posts ER baseline.
