Shift Content Mix Heavily Toward Reels
Reels ER sits at 12.39% versus just 1.27% for static/carousel posts — a nearly 10x gap.
Details
Since the account has 14,233 followers (under the 50K threshold where Reels get higher reach per industry data), prioritize posting 4-5 Reels per week and treat static posts as supplementary content only.
