Prioritize Highest-ER Reels
Swarnali Sarkar's Reels ER is 116.89%, versus 1.65% for posts across the 19-post sample, so Reels should be the primary format in the next content batch.
Details
Use a consistent either/or question in each Reel caption, then compare the next results with the 2.23% overall ER and the 2.5%-5% micro-tier benchmark.
