Prioritize Reels Over Feed Posts
Across the 21 analyzed posts, Reels generated a 17.01% ER versus 0.44% for posts; therefore, Reels should be the default format for upcoming concepts, and static ideas should be converted into short videos.
Details
The 17.01% Reels ER exceeds the 0.52% Reels benchmark, while the 0.45% overall ER remains below the 1-2% mid-tier benchmark.
