Shift Content Mix Toward Reels
The Reels ER of 1.91% outperforms the Posts ER of 1.44% by nearly 0.5 points, and industry data confirms Reels get higher reach for accounts under 50K followers — Vaidya Sanjay | Ayurveda | Motivation sits at 36,364.
Details
Increasing Reels frequency in the content calendar will pull the overall 1.48% ER closer to the micro-tier benchmark of 2.5-5%.
