Prioritize Feed Posts Over Reels
The Posts ER (8.76%) significantly outperforms the Reels ER (5.72%), a 3-point gap that suggests the audience responds better to static/carousel content than video.
Details
The posting cadence should shift to favor feed posts while still testing Reels occasionally, since Reels do get higher reach for accounts under 50K followers like Sushmita🦋 at 23,803.
