Shift Immediately to Carousel Posts
The current engagement rate is 0.0% against a mid-tier benchmark of 1-2%, meaning the account is severely underperforming.
Details
Carousels lead all content formats with a 0.55% average ER โ higher than both Reels (0.52%) and static images (0.45%) โ so publishing the next 5 posts exclusively as carousels gives the highest statistical chance of recovering engagement. With 172,663 followers, even hitting the carousel average of 0.55% would translate to roughly 949 engagements per post, compared to the current median of effectively 0.
