Prioritize Static Posts Over Reels
The Posts ER of 24.85% significantly outperforms the Reels ER of 18.05%, even though industry data shows Reels typically get higher reach for accounts under 50K followers.
Details
Shift the content mix toward more feed posts/carousels since that's where the 5,722-follower audience engages most, and treat Reels as a reach-testing supplement rather than the primary format.
